ChatGPT Ads Expand to 89 Countries as Advertisers Top 100,000

On October 21, 2026, OpenAI expanded ChatGPT Ads to 26 additional countries, bringing the ad program to 89 countries worldwide.

Where ads are arriving

After earlier launches in Mexico and Brazil, OpenAI is bringing ads to 14 more Latin American countries, including Argentina, Chile, Colombia and Peru. It is also launching in more markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. OpenAI says the launch builds on recent expansions across Europe, Southeast Asia and Taiwan.

Advertisers in the new countries can buy ads through technology partners or sign up themselves through OpenAI’s Ads Manager.

How big the ad business has gotten

OpenAI says that since it launched ads just over eight months ago, more than 100,000 advertisers have run campaigns on ChatGPT. The company also says more than 1.2 billion people use ChatGPT each week.

How the ads work

OpenAI pitches the ads as a way to reach people while they are still comparing options. In its example, someone planning meals for their first marathon week might see an ad for a grocery delivery service relevant to that conversation. CNBC notes OpenAI began testing ads in the U.S. in February.

Who sees them

Ads appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions remain ad-free.

OpenAI says it keeps conversations private from advertisers and does not sell customer data. Ads are labeled and kept separate from ChatGPT’s answers, and the company says advertising does not influence what ChatGPT says.

What’s next

OpenAI says its next phase will add more ad formats, objectives, buying options and measurement tools, and that it is exploring more native ways for businesses to interact with people inside ChatGPT.